Employee Communications: How to Be Remembered and Repeated through Video
By Kendall Colman and Molly Hughes for September October 2012
Communicating through video has never been easier.
Millions of online videos are being viewed each month by employees and that number is projected to continue rising. If you’re not currently using video as a way to communicate to your teams, you are likely missing out on a huge opportunity.
Very few employees in this short-attention span society will actually read all the way through an email before deciding what part is relevant to them.
Many bank leaders have made the transition as a way to have stronger visibility within their banks, some by launching weekly video updates, Fireside Chats or Town Hall teleconferences.
It is a perfect example of how you can connect to team members in real time, and be reminded to answer whatever important questions are on everyone’s mind.
For those who are now using video, it was an adjustment, but one well worth it. They have found their team members are getting on board quicker and more easily get the key messages.
Videos that demonstrate your bank’s strategy and initiatives are arguably the quickest and easiest way to capture people’s attention. It also helps employees understand the work they are doing and how it fits into the larger strategic direction.
With the volume of information and regulation your employees have to decipher, you have to become much more strategic, and understand what your people are thinking. Decisions can be complicated, and you can see great resistance to change. Video presentations help facilitate and improve communication throughout your organizations.
Kendall Colman and Molly Hughes, are with Colman & Company, the endorsed vendor for leadership development for CBA. They are offering a Video Demo Day on Thursday, September 27, 2012, in Denver, for you to see how easy video can be to communicate with your employees. Please visit www.colmancoaching.com for details or call 303.589.5749.
