Chipotle’s Real Disruption Behind It’s Slogan: Mean, Green and No Machines
Chipotle’s Real Disruption Behind It’s Slogan: Mean, Green and No Machines Mean, green and no machines? From a burrito company? Chipotle’s tag line seems audacious by almost any standard, but even more so by a fast-food chain. However, anyone spending more than a few minutes with Monty Moran, co-CEO of Chipotle, learns very quickly that […]